Personal details
Nationality: British
Date of birth: 07.01.1971Marital status: Married with 1 daughter
Address: Cheltenham, Gloucestershire.
Email: mail@marknobledesign.com
Profile
I am a thirty-seven year old graphic designer based in Gloucestershire. I currently work as Senior Graphic Designer for Effective Marketing Solutions, who's clients include Ikea, Yeo Valley Organic, Bulmers, Coca-Cola, Ecover. I have over 20 years of experience in the design and marketing industry and have 15 years of Macintosh experience. I am very creative, skilled, and down-to-earth, with a great eye for detail and a 'can-do' attitude. In this industry I recognise that things are constantly moving. I always keep abreast of trends and changes in society and ensure this is reflected in my work.
Recent major achievements
1. Designing and artworking a successful promotional campaign for Yeo Valley Organic who is the official recycling partner at the Glastonbury Festival. They ran a national on-pack, text-to-win promotion on 3 million packs of yogurt to win 10 pairs of Glastonbury Festival tickets. I designed the campaign theme, 'go green at glastonbury', to convey their strong recycling message to all consumers. The fully integrated campaign included designing promotional packaging, viral marketing, a promotional website and advertising.
2. Designing, artworking and managing production of a merchandise catalogue for Coca-Cola Enterprises. This was to highlight the Coke and Schweppes branded point-of-sale items available to licensees to drive soft drink sales in their outlets. Designed using 6 colours including Pantone Silver to compliment the aluminium POS. Working closely with Alpha Colour Printers on the complex print process to achieve a high quality finish.
3. Designing a website for Ecover informing their consumers how ecologically friendly their products are. Consumers where directed to the website by a national press advertising campaign and on-pack promotion. The animated website contained product and environmental information in a format that was easy to appreciate and fun to navigate. The website included several games and a 'challenge a friend' mechanic to create viral marketing.
4. Designing and artworking a trade press advertising campaign to increase brand awareness and reinforce Sharwood's Pan Asian expertise, adding authentic recipe suggestions encourage product trial. The client wanted clear differentiation between, Chinese, Indian and Thai which was achieved successfully.
Software experience
• Photoshop
• Illustrator• Freehand
• Flash
• Dreamweaver
• InDesign
• QuarkXPress
• Adobe Acrobat
Experience & Skills
• Exhibitions and in-Store display
• Direct mail, promotional campaigns and sales literature• Packaging design and new product development
• Brand communication, brand development, brand identity and advertising
• Website design and working with specialist web companies
• Experience in working closely with clients, photographers and printers
• HTML Email newsletter marketing campaigns.
• High-quality retouching
• Quality packaging mock-ups
• Using a HP DesignJet 54" inkjet printer with print management software PosterJet 6
• Setting up and managing the studio's internet, email, network and server systems
Career Summary
September 1987 to April 1992.
Salary: Starting: £7,000, to: £10,000 per annum.
Company: Formerly Tony Price Studios, now Prom Print.
Responsibilities: Started as a Studio Junior learning to typeset and design using the Macintosh along with the traditional methods using reprographic cameras and Typositors. I supported senior designers working on 'Annual Report and Accounts' for major local companies, Dowty (now Messier-Dowty), Smiths industries (now Smiths Group) etc.
Company: Formerly Lodge Bew Woods, now: Effective Marketing Solutions.
Salary: Starting on £10,250, to current salary of approx. £30,000 per annum.
Responsibilities: I believe I have become an integral part of the company responsible for many projects from the initial client briefings right through to visuals, mock-ups, design, artwork and print. Being part of a small company I have had a very diverse role working across a wide range of projects from advertising and direct mail to exhibitions, promotional campaigns, packaging design, email marketing, and website development.
Interests
I have an interest in all forms of art and design, and as well as enjoying a career in design I also enjoy painting, photography, producing and collecting woodcut and etching prints, visiting art galleries and my other interests include cycling and cross-country running in many local events and races.
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